...again, I point to my life as an example of this great marketing. After making many pilgrimages to all the different brand dealerships in town, it was a chance visit to a Harley dealership that sealed the deal for me. The choice of going to the dealership was purely accidental. My family and I were out on a Sunday driving around (a cheap way to keep the kids occupied) when we came upon the Harley shop. It was one of H-D's boutique shops, with lots of bikes and accessories out on a beautifully designed showroom floor. I was surprised the OPEN sign was lit; it seems every motorcycle shop in town was closed on Sundays so my motorcycle hunting had been restricted to Saturdays. With the possibility of looking at motorcycles when I had not expected to, I pulled in. As was my custom on these expeditions, I immediately went over into the used bike section. I had a set amount of money to spend and I was not willing to finance a motorcycle (an idea that never made any sense to me). To be honest, I wasn't opposed to owning a Harley. It just wasn't the type of motorcycle I was looking to own. And I have heard good things about the reliability of them. It was really just about the money. So as I was strolling past the line of used bikes, a salesman swoops in on me. He starts plying me. "Whadya looking for?" I tell him I have a certain amount of money budgeted to spend. He tries selling me on a 1997 Dyna for $8,500. I get on the bike. Nice fit, I like the color of the bike, but the leather tassels on the hand controls have got to go. The bike has 30,000 miles on it, but for the age of the bike it doesn't concern me. I look around some more and give him my number as we leave.
Two days later the Harley salesman calls me back to tell me he has sold the Dyna but that he has another bike in my price range. It is a 2000 Sportster 1200 Custom. When he tells me about the bike, I review the image I have of the bike in my head. I had seen the bike; nice bike and in good shape. They wanted $4,500 for it which meant I could save some money I had budgeted. It had a 1200 cc engine so it would have plenty of power for me. There was only a minor problem with the bike. It was purple. I do not consider myself a chauvinist by any stretch, but there was no way I was going to be seen on a purple motorcycle. Especially when the windscreen on the bike had rose-shaped decals adorning the corners. I'm sorry, but the bike just screams "I'm a girl's bike!" I tell the salesman I will come by later to look at it. When I arrive at the dealership, I head over to the line of used bikes. There at the end is the purple Sporty. I cringe when I see the color, so I ask the salesman how much would it be to have the bike painted. He runs in to talk to the Service Manager to find out. As I'm waiting, I see another Sportster sitting next to the purple one. It is red with aftermarket exhaust pipes, leather saddlebags and dual front brakes. It doesn't look like a girl's bike at all. In fact, it looks pretty cool! I find my heart's beating a little faster at the thought of riding the bike. When the salesman returns, he tells me it would be $700 to repaint the bike. And, since they don't have a paint shop on site, it will have to be done by a 3rd party paint shop. Which means I will have to take off and put back on the tank and fenders myself. I then ask him how much for the red Sporty. He tells me $6,000. I counter that I would rather spend the extra $700 at the dealership instead of giving it to the paint shop and buy the red Sporty for $5,200. He goes to check with the Sales Manager for approval. He returns with the counter-offer of $5,400. Sold. That is how I ended up owning a Harley. Not because I wanted to be an outlaw biker or go on crazy poker runs or live some adolescent "Sons of Anarchy" fantasy. I bought a Harley because it happened to be the make of bike I wanted to buy.
